Someone told me he is into animation and video editing and is looking at how to grow his business with a website. What you find in this post is my detailed response to him, highlighting how a website will help him grow his business as well.
You see, the nature of your work means that people need to see your work to determine if you are really good or can deliver what they want. Anybody can claim to be a video editor, but not everybody can do good video editing and create cool animation. Therefore, for you, having your company website is not luxury, it’s actually a necessity.
Here is why…
With your website, you help your prospects understand what you do, different types of animations you can do and have done and how best to work with you on a video editing project.
Very importantly, you will be able to showcase your work so that your target customers will know that you sabi work.
One more thing it can do for you is that the clients you have worked for could share their experience with you, how try enjoyed working with you and the value you brought to their project. That’s what’s called testimonial.
Meanwhile, a section where you display the clients you have worked for will let your prospect know that you are not a small player; but having worked for these big clients or number of clients, you should be good.
The blog section of your website is where you educate your prospect for free. Such education delivers information value to them, make them like you and trust you (due to the expertise and care you demonstrate in your writing) and that makes it easy for them to buy from you.
Of course, the different channels of contacting you should be on easily displayed on every page or at least on the contact page so that any interested client will contact you with ease.
This understanding should be factored into your design. That’s I call, “Marketing-Focused Design“.
Now, that’s about your design.
But then, no one will see all those ‘lead conversion’ elements and design built into your website unless they see the website. Therefore, you need to publicize your website so that your target audience can easily see your website and all the benefits they can drive from it.
Our Website Publicity Hack will arm you with strategies to drive traffic to your website; we give it a BONUS course to EVERYONE we design website for or our non-client that’s willing to pay for it. However, let me show you a few things you could do to publicize your website.
You should work at making your website visible by listing it on business listing sites, optimising your pages, blog posts and media files so you can get easily found by those searching for video editor or animator in your area in your location.
You can equally create funny animation and leave your website address on it to drive traffic to your website. Not all who come to your website will buy; but when a handful of them buys, you are good to go.
Moreover, if you choose the right blog posts and optimise them properly, you will attract more of the people that want an animator or video editor than those who just want to enjoy funny animation.
Also, when you are writing a proposal for animation and video editing jobs, include your website address and link to your portfolio so that they can see your work; that’s the most important thing to do with your website.
With time, you can create online courses for animators and deliver them through your website.
As an animator/video editor, a website is not optional for you; it’s a sine qua non for your business growth. It will help you showcase your work to prove that you are good and clear the doubt of ‘Client Thomas’ that you sabi work and showcase means of contacting you.
At Fratee Media, we provide 5-in-1 Corporate Web Solution to business owners and experts which includes a Robust Website, Email Marketing System, Social Media Integration and Payment Channel with four bonuses offers to help you make the most of your website.