We understand that every business is built on the foundation of delivering a solution or experience for its target customers in exchange for money. This is possible when a business exposes its services and products to the target audience in a manner that will trigger them to place order for its products or services.
What I just said is not new. It is common knowledge to everyone who owns a business, but what’s not common knowledge to many is that the way of interacting with customers has changed drastically with the advent of technology.
In the past, your target customers get to know about you through radio, TV, posters and ads in newspapers and magazines and they essentially believe what your advert says about your company and products/services, but that’s not the same today.
Today’s reality is that your target audience spends more of their time with their smartphones connected to the internet than they do on Radio/TV and newspaper and while on transit, they are so fixed on their phone that they don’t look up to see your ad on billboards. Moreover, they don’t completely trust your marketing message anymore and will google your company name to see reasons to believe the claims on your ads.
In fact, aside from asking their friends for a recommendation, they look for your website, social media accounts and comments about your services on blogs and forums to know whether you are worth doing business with or not.
Therefore, a smart and strategic business move is to ensure that you have a presence on the web, powered with information that will make it easy for your prospective client to recognize the value you are offering and contact you for your services/podcast.
We, therefore, propose to build you a robust business website with the following features.
- Attractive Home Page
Your home page is where your visitors come first and it’s usually the highest visited page on your website. When we start developing your website, we’ll build into it features and copy that is not only visually appealing; but attractive to the visitors. Your home page is built to showcase what your business is all about, the services you offer, testimonials from your satisfied customers, link to key sections of our website and your contact details.
- Key Pages
A truly robust website is made up of the design and the copy on the website and it’s the copy that actually speaks to the target audience. These copies are housed on pages; that’s why in building your website, we’ll create key pages like About, Services/Products, Testimonials, Team, Contact, FAQ, etc, and link them up effectively from the menu to each page so that visitors to the website can easily navigate the different sections and get any information they want.
- Blogging System
The blog is a section where you share tips, advice, publish your testimonials, your new brand launch, and make announcements. It helps you sell your authority, build your brand, market your products/services and bond with your customers. Writing consistently on your blog section builds loyalty and makes it easy for you to be found and ranked high on search engines results. It makes it easy for your potential clients to find and trust you. We’ll build your website such that once you are done writing, you automate the dates and time you want them published on your blog and once it’s published, the link to it get shared automatically on key social media platforms.
- Email Marketing System
A good number of those that will visit your website may not be ready yet to buy what you are selling; but they may get interested when they know what you are offering or read clients testimonials. Unfortunately, some of them may forget about you and your great services; when they leave your website; but email marketing helps you collect their contact details, start a relationship with them that will lead them to buy from you whenever they are ready to use your service/product. In building your website, we’ll integrate a robust Email Marketing System that helps you collect contact details of your target audience, nurture your relationship with them and convert them to paying clients.
- Audio/Video Delivery System
Podcast is a powerful tool that works like blog in helping you build credibility and establish your authority and even more, in that it’s easier and faster to consume than text or video which usually demand more attention and time. That’s why we’ll build Audio/Video Delivery System that allows you to upload podcasts on your website, and track the number of times they are played as well as downloaded.
- Download System
As a business, you may upload brochures, eBook, audio, video, manual, guide or different forms of documents on your website. Tracking downloads of these files arms you with vital information that could help your content planning in future. That’s why we shall build into your website a download system that not only helps you deliver your files; but track downloads on the files, where they are downloaded from and how many downloads per file and per day.
- Social Media Integration
Social Media is a good platform to reach people. A good number of your target customers currently use social media. When properly integrated into your website, your social media helps direct people to your website to know more about you and order for your service/product. In building your website, we’ll integrate your social media accounts such that your website visitors can see what you post on social media and can equally follow you with a click of a button. Similarly, and those that get to know about your business from social media will be able to visit your website with just the click of a button. Moreover, every blog posts and podcast you publish on your website automatically shares on key social media accounts.
- Custom Email Addresses
Custom email addresses has numerous advantages such as publicity for your business, branding your business as a professional organization and giving you control over staff and customer communication in the event that they leave your company. That’s why we don’t just build a robust website for you, we equally create custom email addresses for you, your staff, departments and units.
- Payment System
There are times you’ll need your clients to pay for your services and products; but either they can’t come to your office, or are too busy to go to the bank and don’t have a mobile app to transfer funds to you. That’s why we’ll build into your website a secure payment system that enables you collect payment from them on the web.
- Mobile Responsiveness
Most website visitors today use their handheld devices to view website; not desktop. Same applies to those who visit your website and it’s important that your website is built to ensure that the mobile view of your website is both attractive and easy to navigate with key features conspicuously displayed.
- Advertisement System
As you publicize your website and write blog posts regularly, you will have huge visits on your website. Some of them may not easily see your new product/service page or post. To help you get your message across to your audience per time, we shall build an advertising system that allows you put both text and display ads at strategic areas on your website.
Tracking visits on your website and the pages visitors visit helps you know what people are reading and that helps you measure the impact of your publicity and campaign. That’s why we’ll build a robust analytics into your website that helps you track visits on your website and the visitors’ activity.
We don’t just offer web solution; we want you to succeed with your website. That’s why over the years of offering clients free advice and consulting, we have put together these bonus offers to help our clients succeed.
- Free Website Copy Review
There are two key aspects of your website—the features and the copy. While the features determine the functions on your website, your copy is what speaks to them. If your copy is poorly written, they don’t get to know what you are offering or persuaded to do business with you. To avoid that, we’ll review your website copy to show you where to improve on. We do this at no cost to you.
- Website Publicity Hack
When you design a website that your target audience doesn’t visit, it amounts to waste of resources. That’s why once your website is launched the next strategic move to make is publicity for your website. To help you publicize your website effectively, we have created this 7-part course which details the best practices in building publicity for your website.
- Three (3) Website Launch Graphics
Usually, when a website is fully designed and handed over to clients, they make an announcement to show they have acquired a new website. That’s what is called Website Launch. One of the best channels of doing this is Social Media and best practices are to use eye-catching graphics for the publicity. We’ll gift you three designs for your Website Launch.
- Corporate Blogging Basics
Corporate Blogging helps you demonstrate your credibility and establish your authority before potential customers thereby turning them from skeptics to customers. When optimized for Search Engine, it also helps you rank high on search engines when potential customers start searching for your services or products. In this 5-part course, we’ll show you what it takes for you to succeed at using corporate blogging for your business.