Nearly every website is designed with a blog section; but very few businesses exploit the potentials of that section in attracting new customers and retaining existing ones. Blogging involves writing about a subject matter or a group of subjects regularly with the intent of entertaining, informing, motivating or inspiring people.
Corporate Blogging helps you demonstrate your credibility and establish your authority before potential customers, thereby turning them from skeptics to customers. When optimized for Search Engine, it also helps you rank high on search engine result.
Your writing should be aimed at giving them free education that is related to your services of products. The implication is that you add value to them at no cost thereby giving them a taste of what they will get when they pay for your service or products.
Worthy of mention is the fact that contrary to what most people think about blogging; it’s not about copying other people’s work and claiming authorship of them. It’s the lazy and the unthinking that condescend to that and this is most certainly not apt for a corporate blog.
So, blogging for business involves creating original content aimed at adding value to the target readers, making them know, trust and do business with us while helping you rank high on search engine.
Now, here is how the posts fit into business growth…
When you write SEO optimized posts based on the services/products you offer and rank high on search engine, the result is that people who are looking for where to get any of the services/products you offer will easily find you. Also, when they visit your website to read your blog posts, they will see your services/products and testimonials which may lead them to order for your services or at least get to know about your existence and what you offer. It’s easier to market to them with Facebook retargeting tool which you must have installed on the website.
It’s also important to mention here that when you create blog posts, you will share them with other blogs, newspapers or website owners as free content for their blog and in return, you get a backlink from them. Backlinks not only send people back to your website; it makes your website rank higher on search engines than your competitor.
Our Corporate Blogging Solution avails you of our expertise in these areas;
- Content Development Expertise
- Search Engine Optimization
- Graphic Design