Creating Brand Awareness for Your Business on Shoestring Budget

To the best of my knowledge, the best channel you can use to reach your target audience with minimal expense is what is generally called New Media. That’s the terms used to describe communication channels that involve the use of the internet—Social Media, Blogs, Website, Podcasting, Infographics, eBooks etc. This works best because unlike other channels, you can target your audience based on their age, gender, location etc and you can measure your conversation to know many people actually reacted to your marketing message.

How to Make Your Business Get Found Pt1

However, no matter how skilled you are or valuable your products are if your target audience don’t know that you exist and what you are offering them, nothing for you. You will just be like a guy winking at a lady in the dark.

So, aside from having a skill you have really mastered or a product that your audience needs, the next thing you should do is make yourself or business get found.

How to Determine Your Blog Categories

Every blogger is supposed to have a niche and that niche is what helps with his branding and telling people what his blog is all about. However, inside the niche come themes under which many topics could be written. Most times people who blog don’t write just one particular thing they are focused on; they …

Like ChikaWrites; Like Your Business

On 16th April, 2019, Chika Jude Ugwuodo officially launched his business, Chika Writes Enterprise and website—chikawrites.com—which he called his virtual office. As usual, it was a thing of joy to me seeing a client’s jobs delivered; especially when it starts gathering accolades. As I read through the comments on his posts, a thought dropped in my mind: many of …